McDonald's Drive Thru

McDonald’s announced the acquisition of AI startup Apprente for an undisclosed sum on Tuesday.
Apprente builds AI designed to understand and respond to human speech, which McDonald’s said it plans to implement at its drive-thrus.
Earlier in 2019 the fast food giant bought a separate AI company for $300 million to help tailor its touchscreen menu offerings to customers.
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McDonald’s just bought an AI startup that could take human interaction out of the equation for its drive-thrus.

The fast food behemoth on Tuesday announced it was acquiring Silicon Valley AI startup Apprente. Apprente specialises in using AI to build a “voice-based conversational system,” effectively AI that is capable of understanding and responding to human speech.

In a press release McDonald’s said the idea was to use Apprente’s voice tech to provide “faster, simpler and more accurate order taking” at drive-thrus.

The Wall Street Journal reported in June that McDonald’s had started testing voice-activated drive-thrus, in tandem with robotic fryers.

Read more: McDonald’s just launched its first new type of restaurant since the drive-thru — here’s what it’s like to eat there

The company has already been trialling Apprente’s technology in selected drive-thrus, and not only is it acquiring …read more


Source:: Businessinsider – Tech

      

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