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New data shows that mobile features have become a key factor that customers weigh when choosing a bank.

In Business Insider Intelligence’s second annual Mobile Banking Competitive Edge study, 64% of mobile banking users said that they would research a bank’s mobile banking capabilities before opening an account with them. And 61% said that they would switch banks if their bank offered a poor mobile banking experience.

For channel strategists, the challenge in attracting mobile-minded customers is knowing when to bet budgets and political capital on developing emerging features. It’s complicated by most flashy features — such as voice assistants, smartwatch banking, and bank-offered mobile wallets — being deemed a “must” by analysts, media, and rival banking executives.

The Mobile Banking Competitive Edge Report uses data to inform channel investment decisions by highlighting which mobile banking features are most valuable to customers. …read more


Source:: Businessinsider – Finance

      

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