Allbirds now makes socks ($12-$16) from a new material called Trino, a mix of the Merino wool and eucalyptus tree materials found in its popular sneakers.
They’re soft, moisture-wicking, and cooling, with a reinforced heel and toe for support, as well as a slip control footbed. They come in three lengths and five colors.
The comfortable and sustainable socks are a promising new beginning for Allbirds as it sets its sights on becoming more than just a shoe company.
Sustainable shoe brand Allbirds is in launch mode again. And this time, it’s not a new silhouette or collection of limited-edition colors.
Allbirds now makes socks, its first foray out of shoes and into the basics category.
Although its sneakers can be worn without socks, the company found that nearly half of its customers chose to wear socks with their pairs. It’s fitting, therefore, that Allbirds’ first non-shoe product would be the sock.
Read more: Meet Bombas, the cult-favorite sock startup that has donated 16 million pairs to homeless shelters since launching in 2013
This new product features a new material, too. …read more
Source:: Businessinsider – Life