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After 13 years apart, CBS and Viacom have agreed to a reunion that would bring together the companies’ broadcast networks, cable channels, streaming services, and film and TV studios.
The proposed deal could also bolster the combined company’s streaming initiatives, which management highlighted as a big incentive for the deal.
Wall Street analysts and a media strategist previously broke it down for Business Insider.
ViacomCBS, as the company is to be called, wouldn’t have the global footing of Netflix or the brand power of Disney. But it would have more advantages than either CBS or Viacom has on its own today.
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CBS’ marriage with Viacom could give the combined company an edge in streaming video.

After 13 years apart, CBS and sister company, Viacom, have agreed to merge in a deal that would create a new media conglomerate with a combined market value of around $30 billion, with $28 billion in revenue.

Read more: CBS and Viacom have agreed to become ViacomCBS, as part of a deal to reunite the media companies after 13 years

There are corporate reasons to merge the two companies, which are both majority controlled by the Redstone family through National Amusements, Inc.

But the proposed …read more


Source:: Businessinsider – Tech

      

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