It was just last year that Sephora rolled out Clean at Sephora, a new labeling initiative that aims to help shoppers select products that aren’t formulated with a number of potentially-harmful ingredients and have less than 1% synthetic fragrance. Although the term “clean” still remains ambiguous across industries — and has received its fair share of criticism within the beauty world — Sephora is forgoing its own path by being transparent about what exactly “clean” means to the beauty powerhouse. The brand started with a focus on 13 ingredients and the list now has over 50 that cannot be included within a formulation for it to comply with the Clean at Sephora seal, which will go into affect this month.
Among these 50 ingredients — which apply to skin care, makeup, fragrance, and hair — are BHA (butylated hydroxyanisole), carbon black, mercury and mercury compounds, aluminum salts, lead and lead acetate, and more. The retailer is also requiring brands to test for contaminants like 1, 4 dioxane, an organic compound that has been labeled a health hazard, and comply with ingredient thresholds to limit exposure levels of other ingredients.
Sephora has 68 brands with products the fall under …read more