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Netflix has named former BBC Studios marketing chief, Jackie Lee-Joe, as its new CMO.
Lee-Joe oversaw the marketing behind BBC franchises like “Doctor Who,” “Blue Planet,” and “Sherlock,” while at BBC Studios.
At Netflix, she’ll manage a growing marketing budget, which has been helping promote Netflix’s stampede of original movies and TV shows.
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Netflix has named its new CMO, former BBC Studios marketing chief Jackie Lee-Joe, the company announced on Friday.

Lee-Joe will oversee Netflix’s growing marketing budget when she steps into the new role in September. The streaming-video giant spent more than $2.3 billion on marketing in 2018, 65% more than the year before.

Netflix’s marketing efforts have been aimed at promoting the company’s stampede of original movies and TV shows, such as “Stranger Things,” “When They See Us,” and “Murder Mystery,” which all made big splashes this year.

The media and tech company has also been tapping into marketing dollars from other advertisers through partnerships with brands like Coca-Cola, Baskin-Robbins, and Burger King, which all jumped in to promote the return of “Stranger Things” this month.

Read more: ‘Stranger Things’ is back. Here’s how Netflix used brands like Coca-Cola and Baskin-Robbins in a …read more


Source:: Businessinsider – Tech

      

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