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By Mani Dasgupta, VP & CMO, Global Business Services, IBM

Ketchup, at first glance, seems distinctly American — a condiment that is perfectly matched with fast food and Fourth of July barbecues. And Americans eat ketchup with pretty much everything — French fries, breakfast burritos, mac and cheese, and even ice cream — squirting it on an average of 9.74 meals a week.

But ketchup, or “catsup,” is consumed with meals around the world, from Germany to Japan. And Europe actually exports the most ketchup, with 60% of the global trade.

“The irony is that this ubiquitous condiment is anything but American in its origins or in those nationalities that love it the most,” said Ken Albala, Professor of History, University of the Pacific. “As a historian of food, I see it as truly a global product, its origins shaped by centuries of trade. And different cultures have adopted a wide variety of surprising uses for the condiment we know as ketchup today.”

With such a surprising global demand, keeping our homes and restaurants stocked with ketchup is no easy feat. How do iconic food brands …read more


Source:: Businessinsider – Tech

      

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