The new horror movie “Crawl” earned $1 million in Thursday previews on its way to a successful opening weekend.
The movie’s production budget was $13.5 million, and it’s projected to gross between $10 million and $13 million this weekend.
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Disney is dominating the box office like no other studio this year, but alternative viewing could work in one movie’s favor this weekend.
“Crawl,” a new horror movie from “The Hills Have Eyes” director Alexandre Aja, reeled in $1 million in US Thursday previews. It follows a woman trying to rescue her father from his hurricane-stricken house while alligators swim throughout the flooded home.
It’s not expected to be a smash hit, but with a small $13.5 million budget, it could be a success on its own terms.
Box Office Mojo is estimating “Crawl” to earn $12.5 million domestically in its debut weekend. Boxoffice.com is projecting a more conservative number at $10.5 million, but noted that the creature-feature genre has a “penchant for over-performers in recent years via films like ’47 Meters Down’ ($11.2 million) and ‘The Shallows’ ($16.8 million).”
“Crawl” is ahead of “47 Meters Down’s” $740,000 Thursday-preview earnings, and slightly below the $1.3 …read more
Source:: Businessinsider – Tech