Venmo Case Study

PayPal has long been a commerce enabler, offering highly popular services like PayPal OneTouch, a buy button with a wide reach in addition to loyalty and conversions that far surpass the competition’s.

But it’s also a leader in the digital peer-to-peer (P2P) payments space, as a wider set of users turn to PayPal apps, including Braintree-owned Venmo, for fast, simple, and convenient ways to pay their friends and family.

As digital P2P grows, and users continue to spend and buy online more than ever, PayPal has identified an opportunity to grow its commerce presence onto another platform, expand the services it offers, and better serve its customers in a time where returns and margins are shrinking across the payments space.

Business Insider Intelligence spoke to PayPal COO Bill Ready about how the firm is working to evolve Venmo — one of the most “beloved” apps in the millennial demographic and a P2P market leader — from a P2P offering to a full suite commerce engine.

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Source:: Businessinsider – Finance

      

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