Asset managers’ websites are difficult to navigate. Soon institutional and retail investors could ask questions and access their portfolios via voice assistants like Siri and Alexa.
Some of the largest fund managers, including BlackRock, Invesco, JPMorgan, State Street, and T. Rowe Price, are laying the foundations for voice programs, which they could roll out as soon as next year.
It’s unclear how much investors will use these programs, and some advisers are worried about privacy and encouraging short-term behavior.
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With just a few spoken words, you can schedule doctors’ appointments on Alexa, order groceries on Google Home, and ask Siri for flight updates. Soon people will be able to interact just as easily with the companies that manage their investment and retirement accounts.
Big asset managers such as BlackRock, Invesco, State Street, T. Rowe Price, and JPMorgan are preparing to roll out tools on platforms like Alexa and Siri as soon as next year, top digital and marketing executives told Business Insider. They’re planning to start with simple search-related tasks for voice assistants, like asking Siri about account balances or answering specific market questions, such as how …read more
Source:: Businessinsider – Finance