Nike sparked debate with its recent debut of a plus-size mannequin in its London flagship store.
The controversy could ultimately pay off for Nike, as the incident has helped increase awareness of the company’s plus-size offerings in an industry that often lacks options for larger women.
Since Nike debuted its new mannequin, searches of “Nike” and “plus size” have grown by 387% and clicks on the mannequin’s tights increased 200% on British fashion retailer Love the Sales.
Visit Business Insider’s homepage for more stories.
Nike’s controversy over a plus-size mannequin is highlighting how inclusivity can pay off.
Since Nike debuted its new plus-size mannequin at its flagship store in London, searches of “Nike” and “plus size” on British fashion retailer Love the Sales have grown by 387%, according to the company. Clicks on the Nike One Luxe Tights, which are featured in the photo of the mannequin that went viral, have increased by 200% since the start of this week.
“Newsworthy topics like the one we’re seeing with Nike usually cause huge spikes in search for the brand,” Love the Sales representative Liam Solomon told Business Insider in an email. “Search for competing brands like Adidas and Under Armour …read more
Source:: Businessinsider – Life