Marc Benioff

On Monday, Salesforce announced it would acquire data analytics company Tableau for $15.7 billion, the company’s largest deal since its acquisition of MuleSoft last year.
The news comes less than a week after Google announced that it would acquire data analytics startup Looker. The back-to-back deals underscore that the future of analytics is in the cloud.
Analysts say that Salesforce’s Tableau acquisition is also a shot at Microsoft, which has a competing data analytics product, and at SAP’s acquisition of Qualtrics.
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The big cloud vendors are locked in an arms race to bulk up their analytics tools, and Salesforce’s surprise $15.7 billion purchase of Tableau is an indication of how heated the contest has become, according to industry observers.

Salesforce announced the deal on Monday, and said it would expand its operations into Tableau’s hometown of Seattle to build a second headquarters.

With this acquisition, analysts say Salesforce instantly becomes a major player in the so-called Business Intelligence market. Meanwhile, the other cloud vendors like Amazon, Microsoft, and Google have been working to improve their own analytics offerings. Just last week, Google announced it …read more

Source:: Businessinsider – Tech


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