Instagram is killing its standalone messaging app, Direct.
The app was rolled out to a small number of countries in 2017 but never really took off. Many people have never even heard of it.
Conversations on Direct will be moved back to Instagram in the coming month, it said in a message to users.
The decision comes as Facebook goes about knitting together the backends of Whatsapp, Facebook Messenger, and Instagram DMs, bringing the products closer together.
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Instagram’s standalone messaging app is no more.

On Wednesday, social media commentator Matt Navarra, along with several users, spotted a new message on the app, known as Direct, informing them that it will be closing “in the coming month.”

For some people, this was the first time they found out that the app even existed, and that’s because it never really took off.

Confirmed: Instagram is killing its standalone Direct Messaging app

— Matt Navarra (@MattNavarra) May 16, 2019

Direct from Instagram launched in 2017 in Chile, Israel, Italy, Portugal, Turkey, and Uruguay.

At the time, a company spokesperson told The Verge that Instagram’s direct messaging feature within its own app was …read more

Source:: Businessinsider – Tech


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