So far this year, Instagram has put some major muscle behind shopping on the app. With a Checkout feature that lets you shop for products without redirecting you to a third-party site, as well Shopping in Stories and Shopping Collections, Insta has made a priority of supporting the retailers and creators who rely on the platform for their businesses.
But it’s been a hot sec since Explore — which is used by more than half of Instagram’s one billion users every month — has seen any kind of redesign. Today, that changes, with the introduction of a new navigation bar with shortcuts for Shopping, IGTV, and topic channels like Food, Design, and Travel.
For those of us who already do a lot of shopping on the ‘gram, it just got a whole lot easier. The Shop tab lets you search for specific types of products with category filters, which you can buy right on the app or opt to save to your Shopping Collection if you want to deliberate over whether you actually need those jeans or just want them.
You’ll also now see Stories in the Explore grid alongside the photos, videos, and shopping posts you’re already used to …read more