Warner Bros. is considering pulling popular TV shows like “Seinfeld” and “Friends” from other streaming services like Netflix and Hulu, as it readies its own rival streaming platform for later this year.
Netflix is still introducing the 1990s sitcom, “Friends,” to new, young viewers, data from Nielsen shows.
The media company will have to weigh the value of building the “Friends” brand through platforms like Netflix, versus the show’s potential to attract people to its upcoming service.
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People who watch “Friends” on Netflix aren’t like other “Friends” fans.
The series captures a very different US audience on the streaming-video service than it does on cable channels like Nick At Nite, TBS, and Paramount Network, Nielsen found. Fans of the show on Netflix tend to be young, and some may be discovering 1990s sitcom for the first time.
Netflix drew the smallest audience for the series during the month of September 2018, when Nielsen analyzed the viewership for “Friends.” The series pulled in an average of 5.5 million viewers on Netflix, compared 15.7 million on Nick At Nite, where the show also aired.
But the “Friends” viewers on Netflix were younger than the viewers on the cable …read more
Source:: Businessinsider – Tech