Lincoln Navigator

Business Insider spoke to Lincoln president Joy Falotico about the brand’s resurgence.
She said Lincoln wasn’t completely surprised by how successful its new Navigator SUV has been.
She also said that electrified Lincolns are coming.
Visit Business Insider’s homepage for more stories.

Ford is in the middle of an $11-billion turnaround plan, led by CEO Jim Hackett, that looks to be gaining some traction after about two years. Since the beginning of the year, Ford’s stock — declining for much of Hackett’s tenure — has reversed course and is now up over 20%.

Within Ford, there’s been a turnaround story that’s been ongoing for almost a decade now: Lincoln.

Lincoln was on the chopping block back when Ford was reorganizing before and after the financial crisis. But Ford decided to keep its luxury brand alive, and the marque survived to see its 101st birthday last August.

The revival of the brand has been impressive. Now led by Ford veteran Joy Falotico — she oversees Ford marketing in addition to serving as Lincoln’s president — Lincoln enjoyed a great year in 2018 thanks to the redesign of its Navigator full-size SUV, a Business Insider Car of the Year finalist.

Read more: How Lincoln …read more


Source:: Businessinsider – Tech

      

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