Yunha Kim Simple Habit

Yunha Kim, the founder of the meditation app Simple Habit, successfully applied to Y Combinator in 2017.
Y Combinator is the famed startup accelerator that’s launched the likes of Dropbox, Airbnb, and Stripe.
Simple Habit has since raised $12.8 million.
Read their application below.
Visit Business Insider’s homepage for more stories.

Simple Habit is Yunha Kim’s second startup, and it grew out of personal experience.

Kim also built a startup called Locket, raised $3.2 million, and sold it to a top e-commerce company. The process left her stressed and burned out, she previously told Business Insider, and meditation was the only remedy that seemed to help.

While a student at the Stanford Graduate School of Business, Kim worked on building Simple Habit, an app that offers busy professionals access to quick guided meditations. Kim wrote to Business Insider that for the first year of Simple Habit’s existence, she bootstrapped so she could “prove the business model first and see a product-market fit.”

Then, Kim said, “we started receiving user emails and testimonials saying Simple Habit was a life-changing product.” She dropped out of Stanford to focus on Simple Habit full-time and transform it into “THE destination people trust for their mental wellness.”

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Source:: Businessinsider – Strategy


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