Snapchat’s push into original content seems to be gaining ground while its growth declines.
The app has a dozen new “Originals” programs from big production companies like Bunim/Murray Productions and DBP Donut.
Viacom is making 10 new shows and will syndicate 500 episodes of existing shows for the platform.
Snapchat’s user growth continues to sputter. Its stock price is languishing.
Yet the company’s original programming is surging.
Now Snap has its eyes on going bigger in Hollywood — and it’s taking a much different route than Facebook or YouTube.
The company unveiled a dozen new “Original” shows today for its Discover section that span news, entertainment and its first crop of scripted and docuseries.
In addition to appearing within Discover, the new shows will also live on dedicated pages and are being promoted with custom augmented reality lenses. Production companies involved include Bunim/Murray Productions — which are behind reality show hits like “The Real World” and “Keeping Up with the Kardashians” — and the Duplass Brothers’ DBP Donut.
MTV’s parent company is wrapping its arms around Snap
Viacom — owner of MTV and Comedy Central — is making 10 new shows and plans to syndicate 500 episodes of existing programs like “Decoded” and “Spencer Pratt …read more
Source:: Businessinsider – Tech