Unity Technologies offers the most popular software used to develop mobile video games.
But the company’s long-term future lies outside the game industry, company CEO John Riccitiello told Business Insider.
The company’s tools are already being used to do things such as offer virtual tours of new buildings and real-estate developments.
But its opportunity outside the game industry isn’t a sure thing; it already faces competition from companies that have long catered to the types of enterprise clients that Unity is targeting.
There’s a good chance that the last mobile video game you played was powered by Unity Technologies, the 3D engine used in most of the industry’s smartphone games, from “Pokemon Go” to “Super Mario Run”
But if Unity CEO John Riccitiello’s bet pays off, you could soon end up benefiting from the company’s software when you repair a leaky pipe in your house, customize your next car, or get a preview of your next house.
Riccitiello, who took the reins at Unity four years ago, believes that traditional businesses— such as construction, car design, and film making — will eventually replace video games as Unity’s main customer base and source of revenue.
That’s a bold prediction coming from a veteran of the game industry …read more
Source:: Businessinsider – Finance