Apple’s announced a new smartphone model Wednesday, the iPhone XR.
The new device shares the same basic design as the company’s flagship iPhone XS and many of the same high-end features, but is $250 cheaper and comes in an assortment of colors.
That combination of price, design, and features could make it popular with Apple fans who have been holding on to aging phones.
In fact, it could trigger a long-awaited iPhone upgrade cycle.
To hear the technoratti tell it, Apple’s iPhone event Wednesday was a snooze fest.
But as the assembled reporters and analysts were starting to zone out, and as Apple’s stock price slipped, the company unveiled what will prove to be its sleeper hit. The iPhone XR, the most low-ranking member of Apple’s expanding X family of devices, is exactly what the company needs to revive its sluggish smartphone sales.
The new device offers many of the high-end features of last year’s iPhone X and this year’s XS with a price that’s in line with that of the iPhone 8 and older models. My sense is that’s going to be more than enough to convince iPhone owners who are holding on to aging devices to upgrade.
Apple could use the help. …read more
Source:: Businessinsider – Finance