When Microsoft took a $900 million writedown on its Surface RT in 2013, it looked as if the laptop-tablet hybrid was yet another ill-fated experiment from the maker of Windows. Fast forward to today: The Surface brand is bringing in a billion dollars a quarter, is mostly well-reviewed, and has even gotten well-known Apple users to ditch their MacBook Pros.
Now, Microsoft wants to transform the narrative around the Surface. Instead of high-end and expensive, the company wants the Surface to be seen as affordable and accessible. Enter the Surface Go. It’s small, light, and costs just $399, which puts it well within firing range of other small laptops like the Chromebook, or even the iPad. But lingering questions about the device point to an ongoing problem for Microsoft as a company: It doesn’t yet have the ecosystem for the future of computing.
The Surface line has become a brand of its own. But there’s no way around it: Surface products are expensive. Microsoft hopes the Surface Go’s reduced price can tap into a whole new pool of customers. And the tablet appears to have some appealing qualities to make that happen. It is a fully functional 10-inch Windows computer …read more
Source:: The Week – Business