The props most likely to turn up in summertime Instagram photos tend to stay relatively consistent from year to year: The flamingo pool float might be replaced with a unicorn, or the fresh coconut held in front of the ocean swapped out for a fancy cocktail, but the differences are minimal and easily forgettable. (Straw hats with “Out Of Office” embroidered in swirling letters aren’t going anywhere.)
There is, however, a new prop popping up in lifestyle shots this summer: Scooters. Electric scooters to be precise.
They’re on the Venice Beach boardwalk, surrounded by sand and palm trees. They’re in front of brightly colored, geometric-patterned murals. They’re shot as standalone accessories, or taken out in pairs on date night. Make no mistake: These are not your little brother’s Razor A2s. Instead, they belong to an increasingly valuable class of e-scooter start-ups that’s looking to cash in on the rideshare economy by offering an autonomous alternative to cars and bikes.
One of the companies leading the charge is Bird, which was founded by Travis VanderZanden, a former executive at both Uber and Lyft. The e-scooter startup launched in beta in Santa Monica in September 2017 and has expanded at …read more