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Amazon Prime Day is changing Americans’ holiday-shopping calendar.
According to one analysis, the deals on Prime Day are better than on Black Friday, the biggest shopping day of the year.
Macy’s, JCPenney, Lowe’s, and other retailers are taking part in the event by holding their own “Black Friday in July” sales.

Amazon is changing Americans’ holiday-shopping calendar by celebrating Black Friday-style sales in July with its highly hyped Prime Day.

This year marks Amazon’s fourth annual Prime Day, and it’s expected to be bigger than ever.

Prime Day deals will kick off on Monday and run for 36 hours — marking the longest Prime Day yet — and many other major retailers are taking part by offering their own massive sales events to counter Amazon.

JCPenney, for example, held its biggest two-day sale this week ahead of Prime Day, and will hold another three-day promotion, called “Cyber-in-July,” starting Monday.

Macy’s, meanwhile, is holding a “Black Friday in July” promotion this week offering 25% off most of the site, and Lowe’s is offering 10% off sitewide on Monday and Tuesday for new and existing MyLowe’s Customers. Lowe’s is also giving out free Google …read more

Source:: Businessinsider – Tech


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