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Nearly every major messaging platform has spent the past few years rolling out tools to attract new users and give businesses tools to reach those users.
The consumer-oriented products are working: The combined total monthly active user (MAU) count of the top 4 messaging apps has grown to 4.1 billion in 2018, with the top three messaging apps touting user bases of 1 billion or more.
Not only are these consumer products drawing in more users, but they’re effectively increasing the time consumers are spending within messaging apps. The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2% from 8 minutes in 2016, according to eMarketer. That 10 minutes is expected to grow to 11 this year, and 12 in 2019 (see chart).
This large and engaged consumer base is a prime market for businesses and publishers to target, particularly as social media networks like Facebook become more difficult to leverage. In order to capitalize on this opportunity, messaging apps like Facebook Messenger and WeChat have developed a …read more
Source:: Businessinsider – Tech