For the past two weeks, the world fixated on the rescue mission of 12 boys and their soccer coach trapped in a cave in Thailand. Officials noted that it was a life-or-death situation for the soccer team and the rescue team on the ground.
While Thai Navy SEALs and many volunteers worked to retrieve the boys safely, Elon Musk tweeted about his “kid-sized submarine” that the rescuers could use over the past few days.
Thai officials said that the submarine was “not practical,” and by the time it arrived, most of the boys were out of the cave.
Musk has a history of using Twitter as free advertising for SpaceX, Tesla, and the Boring Company. It’s possible that the submarine project served the same purpose, regardless of Musk’s intentions.
Elon Musk — CEO of Tesla, SpaceX, and the Boring Company — is known for not spending a cent on advertising.
Instead, as marketing consultant Sushovan Bej put it, his companies “let you and I discuss it, rave about it, hate on it, or rejoice in the spirit of going electric in a Tesla — be the catalyst to a viral and brilliant marketing campaign.”
That’s why it was curious when Musk spent …read more
Source:: Businessinsider – Finance