There’s no doubt that mobile shoppers are increasingly important to retailers. This past Cyber Weekend signals an incredible shift with 61% of the 115 million consumers visiting retail sites from their devices according to comScore, and record-breaking mobile-driven sales on Black Friday and Cyber Monday (37% of sales on Black Friday and 40% of sales on Cyber Monday, respectively.)
Yet when we analyzed the mobile and personalization strategies of 100 well-known retailers for our recently-launched Retail Personalization Index, we were surprised to see that even some of the largest retailers continue to struggle with their mobile strategies. A few are using mobile technologies to make it easier for customers to shop wherever and however they like, and some brick-and-mortar stores are successfully using mobile to improve their in-store experiences. But others have apps so plagued with ads that they’d be better off using no app at all, while a separate group has gone exactly that route — no app at all.
Here’s how we see the good, the bad, and the opportunity for retailers.
Apps that function as online stores.
The majority of the brands in our study are using apps …read more
Source:: Businessinsider – Strategy