dippin dots colorful ice cream

Dippin’ Dots sales and franchisee inquiries soared after a public feud with Sean Spicer.
The company’s CEO, Scott Fischer, told Business Insider that the feud had the impact of “50 Super Bowl ads.”
“I think people have to have a hero and a villain,” Fischer said. “We may not be the hero, but Spicer was definitely the villain.”

Dippin’ Dots’ sales soared after a public feud with then-White House press secretary Sean Spicer.

Amusement park sales and inquiries about becoming a Dippin’ Dots franchisee increased after Spicer’s five-year Twitter battle with the ice cream brand came to light in January, CEO Scott Fischer told Business Insider

“I think people have to have a hero and a villain,” Fischer said. “We may not be the hero, but Spicer was definitely the villain.”

In January, Fischer publicly responded to Spicer’s complaints soon after they came to light over Inauguration weekend.

Spicer had been slamming Dippin’ Dots online for years, tweeting things such as: “Dippin dots is NOT the ice cream of the future.”

“We’ve seen your tweets and would like to be friends rather than foes,” Fischer wrote in an open letter in January. “After all, we believe in connecting the dots.”

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Source:: Businessinsider – Politics

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