Whether it’s Britney Spears‘ Curious, Justin Bieber‘s Someday or even Sarah Jessica Parker’s SJP Stash, there’s a good chance you’ve had have at least one celebrity fragrance in your repertoire at one time or another. And you’re not the only one — celebrity fragrances sell. Case in point: Ariana Grande‘s collection of scents, which, thanks to her loyal fans, have brought in $150 million over the past two years.
The team behind her collection of fragrances – Moonlight, Sweet Like Candy and Ari by Ariana Grande – announced in a statement that she’s sold upwards of $150 million in retail sales globally since launching in September 2015. “The Ariana Grande fragrance business continues to defy the trajectory of celebrity fragrances,” said Joel B. Ronkin, Chief Executive Officer of LUXE Brands. “With Ariana’s undeniable status as an international superstar, the success of the Ariana Grande fragrance portfolio is certain to continue to reach new heights.”
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So how does that compare to other stars’ sales? One of the most recent celebrity fragrance launches, Kim Kardashian’s KKW Fragrance collection, was projected to bring in $14.3 million in sales if all …read more