This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.
Android continues to increase its sizable lead over Apple’s iOS ecosystem in a few key markets, according to Kantar Worldpanel. In the three months ending October 2017, Apple’s iOS lost sales share in the US, in Europe’s four largest markets, and in Japan, while Android made gains in these markets.
Apple, however, did find a sweet spot in China’s smartphone market.
Here’s how Apple and Android stacked up in the US, Europe, Japan, and China in the three months ending October 2017:
In the US, the iOS share of smartphone shipments dipped 7.6 percentage points year-over-year (YoY) to 32%. Meanwhile, Android gained 8.2 percentage points YoY to achieve a 62% share.
iOS also lost smartphone shipment share in Europe’s four largest markets — Germany, Great Britain, France, and Italy. The share of iOS phone sales in Germany fell 1.6 percentage points YoY and 8.5 percentage points YoY in Great Britain. Apple’s OS sales share in France’s and Italy’s smartphone markets saw smaller declines of 0.6 and 0.5 percentage points, respectively.
iOS market share in Japan fell 6.9 percentage points YoY. Meanwhile, Android gained …read more
Source:: Businessinsider – Tech