Eddie Hearn

British boxing promoter Eddie Hearn tells Business Insider how he resurrected the sport after “it died at the hands of ageing promoters.”
Hearn, who guides the career of British heavyweight champion Anthony Joshua, reveals his secrets on marketing and promoting fighters.
The 38-year-old, by far the most powerful figure in British boxing, also explains how he plans to conquer the American market.

In boxing, power is often associated with the kinetic energy in a person’s punch.

Heavyweight champion Anthony Joshua and super middleweight contender Callum Smith are regarded as two of the hardest hitters in Britain. They are backed by another kind of power in boxing.

The power to stage fights in front of 80,000 to 90,000 people in national stadiums. To thrash out deals with international broadcasters. And to successfully market those bouts to millions of fans around the world.

Eddie Hearn wields this influence. The group managing director of Matchroom Sport has only been involved in the fight game for a decade, but the 38-year-old is already one of its most prominent figures.

He helped more than double Matchroom’s revenues to £70.5 million ($92.8 million) last year, promoting the likes of 2012 Olympic gold medalist Joshua, Smith, and super middleweight world champion James DeGale.

In turn, …read more

Source:: Businessinsider – Sports

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