How far can $42,800 take you on Facebook? Far enough to swing an election, apparently.
According to Ben Kunz, EVP of marketing and content at media agency Mediassociates, it could have cost as little as $42,800 to swing the 10,700 Michigan voters that eventually tipped the scale in favor of Donald Trump in the 2016 presidential elections.
“That’s the scary power of Facebook. Its targeting is really, really powerful,” he added. “People like to think they can’t be persuaded, but the math says it works.”
Kunz and his team made the estimate as part of a broader story by Business Insider in which Mediassociates and two other media agencies modeled the cost of using Facebook to reach voters in Wisconsin and Michigan with the intention of swaying their vote.
Facebook has said it discovered roughly $100,000 in ad buys between June 2015 and May 2017 associated with roughly 3,000 ads that were used by Russian groups to influence the outcome of the election. A number of these ads specifically targeted Michigan and Wisconsin, reported CNN, which are the two states where US President Donald Trump won by approximately 10,700 votes and 22,700 votes, respectively.
$42,800 may seem like a paltry amount, …read more
Source:: Businessinsider – Politics