Tim Cook (Steve Jobs Theater)

Today doesn’t just mark the unveiling of new iPhones. It’s also the first-ever event held at Steve Jobs Theater, the public events space at the brand new Apple Park campus — a building project originally spearheaded by Jobs himself.

So it’s fitting that the event kicked off with a monologue from the late Apple cofounder; a speech explaining that making things with “a great deal of care and love” is a contribution to humanity, and the thing that “keeps Apple, Apple.”

You can watch the tribute below:

Watch Tim Cook open #AppleEvent with a tribute to Steve Jobs pic.twitter.com/V4yc54KSCj

— Business Insider (@businessinsider) September 12, 2017

Taking the stage at the conclusion of the monologue, Apple CEO Tim Cook said, “it was only fitting that Steve should open his theater.”

“It’s taken some time, but we can now reflect on him with joy, instead of sadness,” Cook said. “Steve’s vision lives on at Apple Park and everywhere at Apple. Today and always, we honor him.”

It’s a fitting tribute, as well: 2017 marks the 10-year anniversary of the iPhone. And the original iPhone unveiling, back in 2007, was arguably Jobs’ single most iconic moment at the company he cofounded. Still, Jobs’ …read more


Source:: Businessinsider – Tech

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