Diego Scotti Verizon CMO

Madison Avenue’s lack of diversity has been a growing concern for several big name marketers over the past year.

Take Verizon, whose chief marketing officer Diego Scotti sent out a letter to its agency partners a year ago, calling on them to improve the number of women and people of color working for them.

On Monday, the telecom company took its efforts a step further by unveiling its very own diversity fellowship program.

Ad Fellows is an eight month-long fellowship program, in which 20 college graduates with diverse backgrounds will rotate across different positions at both Verizon and a handful of its partner agencies. The program aims at providing the participants valuable experience across Verizon’s several marketing functions, from creative and media to public relations.

“As one of the country’s top five advertisers, Verizon sees it as our responsibility to lead the conversation on diversity and take action to promote broader industry change,” Scotti told Business Insider. “We want our company, as well as our agency partners, to reflect our customers, and to make that happen we need a pipeline of diverse talent.”

The idea behind the rotational program is to give the recent graduates a chance to explore different parts of the …read more


Source:: Businessinsider – Strategy

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