Airlines are usually the ones at the receiving end of complaints, rants and trolls online.
But Delta seems to have the upper hand in its ongoing Twitter war with political commentator Ann Coulter.
According to data crunched by social listening firm Brandwatch, Coulter’s online sentiment is 55.9% negative, whereas Delta’s sentiment is 52.3% positive.
The analysis is based on over 337,000 mentions of Coulter and over 410,000 mentions of Delta across Twitter, Instagram and Facebook over the past seven days.
This weekend, Coulter embarked on a multiday Twitter tirade, accusing Delta of giving away her seat on a flight on Saturday. According to Coulter, Delta gave away an extended-legroom economy-class seat, for which she paid $30, to another passenger.
The dispute quickly escalated and subsequently went viral on Twitter, after Delta responded on Sunday evening.
Delta criticized her for posting “slanderous comments and photos in social media” and Coulter responded by calling the airline “fascists.”
According to Brandwatch, activity around the Delta brand increased by nearly 1,400%, while activity around Coulter rose by nearly 2,700% on social media between July 14 and 16.
Coulter has 1.6 million Twitter followers, while Delta has 1.3 million. The chart below shows how closely the two conversations are entwined. …read more
Source:: Businessinsider – Tech